About the Festival

Teamwork Arts is delighted to present the Fourth edition of Sleepwell Presents The Sacred Amritsar. A festival of verse and the poetic imagination, The Sacred Amritsar celebrates Amritsar’s history, culture, and innate spirituality. The inaugural edition of the festival was celebrated in Amritsar in March 2023.

Held in partnership with The Sleepwell, The Sacred Amritsar is a tribute to the timeless verse of mystic poets who have articulated emotion, longing, and devotion through the ages. The Festival is also an ode to the Golden City of Amritsar, a destination where the sacred and the secular intertwine, where the medieval Bhakti and Sufi poets wandered several centuries ago, singing songs of love, happiness, bliss, and separation. Amritsar’s historical venues echo tales of sacrifice, resilience, and a relentless pursuit of freedom as they bear witness to sombre moments in history - from Sri Harimandir Sahib, also known as the Golden Temple, to the Partition Museum - and at the city’s heart lie the friendliness and generosity of its people.

The city has a layered history that goes back centuries; no matter how bleak and dark things have seemed, a spirit of kindness, love, and generosity has always permeated its identity. An essence of gentle nostalgia tinges the city, whose unique flavours and elements make for the building blocks of The Sacred Amritsar. The Festival strives towards sukoon, inspiring attendees to an elevated state of mind with a kaleidoscope of colours, music, memory, and jubilation.

The Sacred Amritsar aims to bring peace - a state of zen that comes from the sense of purpose and restfulness that poetry exudes - from the verses of Kabir and Amir Khusrao, the words of Sahir and Amrita, to the classical music of Kumar Gandharva and the Banaras gharana. This is reflected in the Festival’s association with Sleepwell Foundation which embodies “emotional wellness,” as alongside art and poetry, it is within the realm of sleep that we discover nourishment for our minds, bodies, and souls.

About Sheela Foam

Sheela Foam is leading the science of comfort in three continents. With over 15+ benchmark manufacturing plants in Europe and the Asia Pacific, Sheela Foam is among the most R&D-driven foam manufacturers in the world. For more than 50 years, it has been driving the foam industry with competence and commitment to quality thus becoming an establishment for benchmark innovation. Sheela Foam has two international subsidiaries—Joyce Foam in Australia and Interplasp in Spain. Sheela Foam’s focus on R&D and quality assurance has led to international certifications and recognition for foam quality. Sleepwell is the leading brand of mattress from Sheela Foam in India and the Sleepwell’s technologies stand on the shoulders of Sheela Foam’s innovative DNA.

About Teamwork Arts

Teamwork Arts, India’s pioneering arts company, crafting cultural experiences for over 30 years, has taken India to the world and brought the world to India, presenting the finest of Indian performers, writers, change makers and visual artists to the forefront. Every year, we produce over 33 festivals in 45 cities and 19 countries in the fields of performing & visual arts, knowledge and literature. We produce the world’s largest literary gathering: the annual Jaipur Literature Festival; JLF international now travels to the US, UK, and Europe. Through its digital avatar, the Jaipur Literature Festival reached over 35 million viewers in January 2024. Some key offerings among our digital and hybrid endeavours are - Art Matters, that empowers artists across India to collaborate by commissioning them to create new works, and Be Inspired: Fast tracking the future, that changes the narrative of scientific possibility to innovation. Two new milestones were added to our festival repertoire in 2024 - the Jaigarh Heritage Festival in Jaipur, celebrating India’s regal past and rich legacy of art, culture and architecture, and Voices of Faith in London, exploring the philosophies of faith to find a way towards collective empathy.